Mike Hancock was appointed President of Firehouse Subs in 2023 following a year with the brand as its Chief Operating Officer (COO). Prior to joining Firehouse, he was the COO of Tim Hortons from October of 2018 to April of 2022. Hancock first joined RBI in 2013 holding various leadership positions for Burger King. In Europe he led the Southern Europe, Turkey, and Africa business, and in the United States he led both field operations and restaurants development. Hancock has an MBA from MIT’s Sloan School of Management and received his undergraduate business degree from Florida Atlantic University.