President & COO
Joseph Ortiz is a dynamic business leader piloting Farmer Boys growth. Ortiz is heavily involved in validating new franchise candidates and fostering great talent, ensuring they are successful operators for our long-term development strategy. Ortiz previously served as vice president of finance & accounting for Farmer Boys, where he was responsible for leading the finance and accounting teams and creating new growth strategies. With more than 17 years of operations and financial experience in the restaurant and food service industry, Ortiz has held various roles with notable organizations including Deloitte Consulting, LLC. and CKE Restaurant Holdings.