Joanne Heyob

SVP, Operations Strategy & Design

WD Partners

As Vice President, Operations Strategy & Design at WD Partners, Joanne brings 20 years of experience rooted in retail and store operations. With a proven track record of driving innovative growth strategies for retail brands, she leads WD’s operations team, which is a key component and differentiator in our end-to-end offering.

Joanne serves as a client partner and strategic team leader, overseeing all project work while ensuring it meets customer expectations as well as the brand and operational needs of the business. Her team develops new concepts for front of house and back of house operations across all verticals in addition to operations assessments, labor recommendations and logistical mapping. As an active liaison with our strategy & insights, brand & design and architecture teams, she brings a unique perspective on the industry that enables us to bring innovation to life through operations-right executions.

Joanne was most recently at Express leading their store operations, which included ensuring seamless integration with omni-channel functions like BOPIS, ship from store and return as well as overseeing merchandise flow practices, business analytics, labor modeling and back of house logistics. She’s held key leadership roles at Frontgate, The Limited and Victoria’s Secret, where she spent 14 years in management and store operations.