Nicole Tanner

Founder

Swig

In 2010 in St. George, Utah, Nicole Tanner founded Swig, a drive-thru customizable drink shop and Home of the Original Dirty Soda™. Since then, the booming beverage brand has exploded to 70+ locations across seven states. In 2023, Swig announced multi-unit franchising, securing 500 franchise units in just one year. A breast cancer survivor herself, Nicole and Swig started the Save The Cups campaign, which runs every October and has raised $1 million to pay the bills of women fighting breast cancer. Nicole grew up on a farm in beautiful Teton Valley, Idaho, and is the fifth of eight children. She is the mother of five amazing children and five beautiful grandchildren. She enjoys spending time with her family, going on hikes, and being in nature — and has even hiked the Grand Canyon rim to rim twice.